Corporate Governance and Operating Principles of SAPSAPON Co., Ltd.

SAPSAPON Co., Ltd. operates as a parent company with a diversified portfolio of businesses spanning property investment and consulting, marketing and brand systems, property technology, and airport mobility services. The company’s structure is designed to integrate these domains into a cohesive ecosystem that emphasizes efficiency, transparency, and long-term value creation. Each affiliated brand, including DDefinition, RRentin, and ROAM, operates within its defined scope while aligning with the overarching governance and strategic direction established by SAPSAPON.

The core business of SAPSAPON is centered on property acquisition, investment advisory, and consulting services within Thailand. This includes guiding clients through market opportunities, structuring investments, and ensuring compliance with local regulations. DDefinition operates as a specialized division focused on marketing and brand systems, delivering strategic positioning, digital marketing execution, and performance-driven solutions. RRentin functions as a property technology platform designed to streamline rental transactions by connecting property owners and tenants directly, incorporating features such as listing management, booking systems, and on-demand services such as showing agent & inspection services. ROAM operates as a pre-arranged airport mobility service provider, offering structured transportation solutions without engaging in ride-hailing activities, ensuring clarity in positioning and regulatory alignment.

SAPSAPON is committed to full compliance with all applicable Thai laws and regulations, including the Civil and Commercial Code, the Personal Data Protection Act, the Electronic Transactions Act, consumer protection laws, and anti-money laundering regulations. The company maintains a proactive approach to regulatory compliance, ensuring that all business activities are conducted within the legal framework and in alignment with evolving industry standards.

Ethical conduct forms the foundation of SAPSAPON’s operations. The company upholds principles of transparency, accuracy, and fairness in all dealings, ensuring that all services are clearly represented and that clients are provided with reliable and truthful information. Any form of fraud, misrepresentation, or deceptive practice is strictly prohibited, and internal controls are implemented to enforce these standards across all business units.

Customer protection is a key priority across all SAPSAPON operations. This includes ensuring the accuracy and verification of property listings within RRentin, maintaining transparent pricing structures across services, and implementing secure processes for financial transactions. Clear service agreements are established to define expectations and responsibilities, reducing ambiguity and enhancing trust.

SAPSAPON also enforces strict standards for partners and vendors. All third-party entities engaged with the company are required to comply with applicable laws, maintain high levels of service quality, and adhere to data protection requirements. The company conducts due diligence and ongoing monitoring to ensure alignment with its operational and ethical standards.

Risk management is integrated into SAPSAPON’s operational framework, with continuous assessment of operational, financial, and legal risks. The company implements mitigation strategies to address potential challenges and ensure business continuity.

In the event of disputes, SAPSAPON prioritizes direct and amicable resolution with stakeholders. Where necessary, disputes may be escalated to mediation or legal proceedings under the jurisdiction of Thai law. The company remains committed to fair and balanced outcomes that uphold its principles and obligations.

SAPSAPON’s long-term vision is centered on sustainable growth and responsible business practices. This includes a focus on scalable digital ecosystems, responsible property investment, and the continuous enhancement of service delivery models to meet evolving market demands.